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Victor & Percy

Press Release


Introducing Victor Voltage and Percy Pipe

- 1 November 2009

Victor Voltage and Percy Pipe become the focus of Country & Town’s marketing and communications strategy.

Victor & PercyThe animated characters signal a new approach to the way the company is presenting itself to the market and will be the key elements of promotional spend in 2010. The fictitious characters are apprentices who have just started a training programme with the company. Victor Voltage is studying to be an electrician and Percy Pipe a plumber.

“We are very excited about this development,” said Chris Tomlinson of Country & Town. “It is a way of differentiating the company from the competition and making our brand more memorable.”

The characters have already been added to the website and are being used in press advertising. The company is in the process of reprinting corporate stationary and other promotional material. A company van recovered with the characters in full colour will be on the road by January.

“Everybody likes cartoons,” said Country & Town’s Chris Tomlinson. “We hope that people will take an interest in this novel approach.”

The idea originated from feedback from plumbers and electricians who returned from domestic jobs saying that they had had an audience while they were doing the job. Joking that they had taken on new apprentices. Children insisted on seeing what was being done once the toolbox was open, forcing parents to stand with them. This helped to build a rapport with the parents and encouraged repeat business.

For further information, contact Chris Tomlinson at Country & Town, tel 0161 941 5571, or contact

Editors Notes:

Further information Victor and Percy:
About Country & Town:
Country and Town Maintenance provides plumbing, electrical and other building services to domestic and commercial clients in North Cheshire, Manchester and Manchester City Centre. Based in Altrincham CTM are members of the NICEIC Domestic Installers scheme for electrical work, are Water Industry Approved Plumbers and are members of the Government Trustmark Scheme and the Fire Industry Association.